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I see a lot of Discourse around the idea that Cherokees have bigger problems than car names. Obvs. But, like, we can walk and chew gum at the same time, you know? We can ask for respect from non-Native companies and work on our own issues. https://twitter.com/nytimes/status/1364940742028906499
The Cherokee Nation has asked Jeep to stop using the tribe’s name on its vehicles.
“We’re living in a time where people are thinking a bit more about the impact of imagery and names,” Chuck Hoskin Jr., the Cherokee Nation’s principal chief, said.
Let's be real: there's a difference between being politically correct and just being, well, correct. To wit, calling a European invader a "settler" or "pilgrim" attempts to soften the reality of what those buckle-hatted shits did. Settler and pilgrim are PC. Invader is correct.